Dont miss out the opportunity to check our New and Exclusive Collection of Diamond Rings with a Considerable Discount.

About Us

Dubai Diamond Store, Registered as “IYLI PAROI DIAMOND JEWELLERS L.L.C” holding the Main License No.“914493” and Commercial License No.”1065458 in Dubai is the flagship company of Iyliparoi Started by Ram Mittu, a leading Jewellery company in the UK and Europe. Established in 1974 as a family business, it has been a leading source for Wedding Rings, Engagement Rings, and all other types of Diamond Jewellery in Dubai, UAE.

The company, Founded by Ram Mittu (A renowned Gemologist) and Co-Founded by Rajesh Sharma who took the company to touch new heights and milestones every passing day, now boasts over 30 professionals from 7 countries working together to create products that exceed expectations and continue its success. The brand offers an extensive range of Diamond Jewellery pieces that will please even the most discerning clientele!

Rajesh Sharma has restructured the company into a leaner, more market-driven, developing relations with retailers in the Gulf, Europe and USA since 2020, which shows his tremendous determination, love and passion for the Diamonds and the Industry overall.

In Early 2022 we proudly joined hands with Mr H Mathews, a very successful businessman with exceptional knowledge of the gold and diamond jewellery industry. With this strong alliance, Iyli Paroi has advanced with a new flagship branch in the prestigious Gold & Diamond Park. This robust association has extended dealings within the vast retail sectors of the Gulf region and will solidify further store locations in the UAE & European locations with the expertise and excellent proven strategy techniques of Rajesh Sharma.

Every Diamond used in creating a piece of Jewellery is certified by Gemological Institutions such as the Gemmological Institute of America (GIA) and the International Gemmological Institute (IGI). The Jewellery is made in our in-house workshop and is guaranteed for being of the Highest Quality. No matter the occasion—whether it’s a Wedding, Anniversary, or Birthday—the gift of Jewellery is always appreciated. Let us create something special for your special occasion.

We have been providing customers in Dubai with the Highest Quality Diamond Jewellery since 1974.

We are dedicated to Excellence and Customer Satisfaction, Whether you’re looking for Diamond Rings or Necklaces or Bracelets—or anything else—we’ve got something for you! Every piece is designed by their in-house designers, and crafted by master craftsmen in their workshop.

Meet the Team at Dubai Diamond

Having done Bachelor of Computer Science & Masters in Strategy Management. Mr Ram Mittu Certified gemologist with 10 years of hands-on experience with diamonds. Took over the IyliParoi UK’s command (a business that his father had nurtured with care), Now Proudly having 18 years of valuable knowledge in manufacturing and retailing diamond jewellery, platinum and gold alloys, Ram Mittu joined hands with Rajesh Sharma in Early 2020 to start capturing and conquering the UAE & Gulf’s  Diamond Jewellery Market.

Having done MBA in International Business Development and Certified Diamond Grader from GIA, Rajesh Sharma took off his career at Bafleh Jewellery a very reputable and highly respected company. After 12 years Rajesh gained extensive knowledge about the Diamond Business and Business Development, which indeed played a huge role in taking the “IyliParoi Group” to expand exponentially in the Gulf Region & Europe. Rajesh’s high motivation and focus-driven strategies are clearly evident from the results that Iyliparoi Group is achieving now.
Rajesh’s Master strategies and planning have resulted in achieving recurring-client % by 73%, and that in such a short period. With new Exclusive designs and his approach, Rajesh has really captured the Diamond Market with his diversity and forward-thinking.

Ms. Rose Mary (VPO & Global Business Strategist)

Rose Mary has 12 years’ experience in the diamond industry with valuable knowledge of all types of jewellery and marketing. Rose joint hands with Iyli Paroi as VPO and Global Strategist in late 2020 and has contributed to the success of the company by assisting in acquiring new business, by conducting expert strategies and providing comprehensive analyses of the jewellery and diamond market and recognising potential clients and competitors. Rose has been very successful also in clinically dissecting the market to understand new possible avenues to explore which has led all branches on the path of success with her expert vision for future planning in driving market sectors in the Gulf region, Europe, and America. Her hard work, focus and dedication is soaring the company to higher levels.

Our Support Team

Mr. H. Mathews (Executive Partner)
Mr. Virender Sharma (Global Account Manager)
Mr. Anil Sharma (Global Procurement Head)
Mr. Suman Manna (Global CAD & Design Head)

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